Christopher S. Rollyson and Associates

The Executive's Guide to Web 2.0 combines rare insight and practical experience into actionable advice.

Using various social networks in concert can create richer engagement.

The Executive's Guide to Web 2.0

CSRA has launched several services branded as "The Executive's Guide.." to enable enterprise transformation via dominant social network platforms. We also produce cutting edge thought leadership that gets to the heart of the matter: how the shift away from the Industrial Economy's objects (GM) to the Knowledge Economy's innovation and relationships (Google) poses unprecedented opportunities and threats to executives. Enterprises and government must understand new customer expectations to avoid being sidelined. By shifting with it, they will increase their relevance and thrive.

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• The Social Network Roadmap is our methodology for advising global organizations and start-ups in applying Web 2.0 to their business processes. Our clients can adopt more aggressively because the SNR mitigates risk.
• The Global Human Capital Journal is our chief executive journal. Read monthly by CEOs, CMOs, CIOs, it keeps them abreast of emerging threats and opportunities. We cover CEOs, ambassadors, commerce ministers and economists and explain how disruptive market phenomena are affecting organizations worldwide.
• The Executive's Guide to LinkedIn advises on strategy and programs for the world's most important digital networks. LinkedIn is revolutionary because it enables business and government executives to manage much larger networks of trusted advisors, so they can out execute rivals. The EGLI blog is rated #2 globally.
• The Executive's Guide to Twitter launched in April 2009. Twitter has created a new mode of communication—and a new way to engage people who are important to your business. Learn how now.
• The Executive's Guide to Facebook will launch in May 2009. Executives don't realize that they can develop highly relevant business relationships on Facebook. Get the jump on competitors by supplementing your LinkedIn network with Facebook friends—while keeping your personal life separate.